Unfit.

"A tweet Saturday from CrossFit founder Greg Glassman that appeared to make light of both the death of George Floyd and the novel coronavirus pandemic resulted in a widespread backlash within the CrossFit community. On Sunday, Reebok announced it was ending its corporate partnership with the popular fitness company, and after some gyms said they were cutting ties to the CrossFit brand, and others said they’re considering doing so, Glassman issued an apology. Glassman was responding Saturday to a tweet posted by the University of Washington’s Institute for Health Metrics and Evaluation (IHME), in which the research center declared, 'Racism is a public health issue.' 'It’s FLOYD-19,' replied Glassman, 63. That sparked outrage among some owners of CrossFit gyms, or 'boxes,' as they’re called, that pay fees of several thousands of dollars annually to license the brand."

From "CrossFit founder jokes about George Floyd as Reebok, gyms drop the brand" (WaPo).

If what you're selling is branding, you'd better maintain that product. You're asking other people to put your reputation on themselves! You're not a solo, roving comedian. Even if it had been a great joke — which it wasn't — Glassman was an idiot to tweet it.

Spring break idiocy.

“If I get corona, I get corona. At the end of the day, I'm not gonna let it stop me from partying”: Spring breakers are still flocking to Miami, despite coronavirus warnings. https://t.co/KoYKI8zNDH pic.twitter.com/rfPfea1LrC

— CBS News (@CBSNews) March 18, 2020

"Stepping into a Wing location feels a little like being sealed inside a pop-feminist Biodome."

"It is pitched as a social experiment: what the world would look like if it were designed by and for women, or at least millennial women with meaningful employment and a cultivated Instagram aesthetic. The Wing looks beautiful and expensive, with curvy pink interiors that recall the womb. The thermostat hovers around 72 degrees, to satisfy women’s higher temperature needs. A color-coded library features books by female authors only. There are well-appointed pump rooms, as well as private phone booths named after Lisa Simpson, Anita Hill and Lady Macbeth. There is an in-house cafe, the Perch, serving wines sourced from female vintners, and an in-house babysitting annex, the Little Wing, where members’ children may be looked after. The vibe is a fusion of sisterly inclusion and exclusive luxury: Private memberships run up to $3,000 per year, and the wait-list is 9,000 names long."

From "The Wing Is a Women’s Utopia. Unless You Work There/The social club’s employees have a story to tell about the company that sold the world Instagram-ready feminism" by Amanda Hess (NYT).

This sounds really funny, like something in a movie. Lisa Simpson, Anita Hill and Lady Macbeth — that got a big laugh from my imaginary movie-theater audience.

Anyway, what's the problem with the staff?

Most Wing employees I spoke with had ambitions bigger than their starting positions... Some staff members hired to work the front desk or run events saw their job duties inflated to include scrubbing toilets, washing dishes and lint-rolling couches.... When staff members tried to exercise their membership privileges, on breaks or after their shifts, members would hand them dirty dishes or barge in on them in the phone booth. Some screamed at employees about crowding in the space and cried over insufficient swag. A common member refrain was that it was anti-feminist not to give her whatever perk she desired....

This is all so pre-coronavirus. But it's interesting to get a nudge to remember what would could be fretting about if we didn't have this plague infesting our consciousness.

And the name of that in-house babysitting annex, the Little Wing, makes me think of a circus mind that's running wild — butterflies and zebras and moonbeams... and fairy tales....